Advanced Intelligent Systems Inc.
#101, 8331 Eastlake Dr.
Burnaby, BC, V5A 4W2
By Afshin Doust — Forbes councils member
CEO at Advanced Intelligent Systems.
At our company, we have implemented the SaaS and machines as a service (MaaS) models and found great success with our customers.
Originally, customers were focused on having that “pride of ownership,” which, in my opinion, is emotion-based decision making. Whereas ownership satisfies the “pride” in owning an asset, a SaaS model approach makes better economic sense because it shifts the risk of maintenance and updates to the supplier and eliminates initial capital expenditures. This shift was a relatively easy one because software is not necessarily a tangible asset. Thus, removing the pride of ownership was not a tough task in my experience.